In turn, the typography in your Logo will be a differential element for itself and for your company. The font used by a company is one of the elements that the public easily recognizes.
Among the classic typographies we can have the following classification: typographies with serif and typographies without serif. Serif is the line that sometimes can be the termination of the letters, the crossed line in its edges. The typical font is Times New Roman which has serif. These letters are easier to read in long printed texts.